In response to ongoing concerns raised by senior government officials regarding the inappropriate use of social media, especially among the youth in Kenya, the government has taken significant steps by issuing new directives to social media companies that operate within the country.

These directives mandate that social media platforms must establish physical offices in Kenya, allowing the government to better monitor and ensure accountability for how these platforms are utilized.

“To promote responsibility and accountability amidst the growing challenges of disinformation, social media manipulation, and online harassment, all social media entities functioning in our nation are required to have a physical presence within our borders,” stated the Ministry of Interior. This directive particularly targets major global players such as Meta, owned by Mark Zuckerberg, which operates Facebook (with 3.07 billion users worldwide) and Instagram (2.4 billion users), as well as X, owned by Elon Musk, which has 600 million users globally. TikTok and other social media platforms will also be required to set up offices in Kenya.

These directives were announced following a crucial meeting involving Interior Principal Secretary Raymond Omollo, representatives from telecommunications companies, and social media platform officials.

The Interior Ministry emphasized that this decision was driven by the alarming trend of social media misuse among certain segments of the Kenyan population. “The rising misuse of social media, characterized by harassment, hate speech, and incitement to violence, calls for urgent and effective action,” the Ministry declared.

“Telecommunications providers and platform owners must strictly adhere to this requirement and take more robust measures against online criminal activities,” it further stated.

The upcoming decision is poised to impact several well-known social media platforms, including YouTube, Snapchat, LinkedIn, and Pinterest.

Nonetheless, this initiative is anticipated to encounter considerable pushback from civil society organizations and the broader Kenyan populace, as the government has faced longstanding accusations of trying to curtail freedom of expression on these platforms. Elon Musk, the owner of X, who is recognized for his strong advocacy for free speech and social media practices, is expected to issue a response regarding this issue.

In a striking announcement on January 10, Meta CEO Mark Zuckerberg revealed that his company would align with X’s commitment to free speech by lifting significant restrictions and controls that were previously in place for users. A key change includes the removal of fact-checkers.

Nonetheless, this initiative is anticipated to encounter considerable pushback from civil society organizations and the broader Kenyan populace, as the government has faced longstanding accusations of trying to curtail freedom of expression on these platforms. Elon Musk, the owner of X, who is recognized for his strong advocacy for free speech and social media practices, is expected to issue a response regarding this issue.

In a striking announcement on January 10, Meta CEO Mark Zuckerberg revealed that his company would align with X’s commitment to free speech by lifting significant restrictions and controls that were previously in place for users. A key change includes the removal of fact-checkers.